When I first saw this commercial, I was so emotionally connected to the entire thing that I couldn’t take my eyes off the screen. The music, scenery, and facials of the entire 30 second clip brought my 100 percent attention to it. The purpose of this commercial was to do exactly that. (pause) It is to emotionally connect to the viewers and to make them remember the commercial that scared them half to death because they thought the whole family was about to crash. Personally, I think they do a good job with the emotional aspect of the commercial. This product is so simple and quite honestly (pause) they could have gone about this completely different. Think about the beginning of the commercial. (pause) it’s an average family who is taking a drive. The day is sunny and the child in the back seems to be enjoying every moment of it. The mom looks back at him with a smile on her face, it feels warm. Then they zoom out a little bit and make you focus on the scene (pause) it ma...